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About us

Association of Employers in Croatian Hospitality (UPUHH) is the leading professional association in the hotel industry, and hospitality in general, in Croatia focusing on long-term development goals in the hospitality sector.

UPUHH is a professional business association in the field of hospitality that brings together executives, professionals and entrepreneurs, with the task of promoting and affirming the greater importance of general interest of the hotel industry in Croatia.

Initial viewpoints on key actions for Croatian tourism

Given the challenging business mission of the new organization, it’s forming and early professional engagement, work has been focused on the necessary changes in the tourism-related business environment and the formulation of tourism specific incentive-developmental measures, by matching the exact structures as those of Croatia’s competition. Engaging these issues must be accompanied by a new and strong leadership as well as professional, technical and operational management of the Association, whose work must be focused on the following three areas of change and reform:

  1. To match the fiscal system in the tourism industry with those of the competition (the recognition of the economic importance of tourism);
  2. To remove barriers and establish a incentives-system for tourism investments (to allow tourism to become the economic growth generator in Croatia);
  3. To modernize tourism management processes in accordance with international standards and competition rules (to raise internal efficiency and productivity of the sector).

To seriously meet the challenges of the globalization and the upcoming Croatian integration into the EU is the sole purpose of this initiative, where the tourism sector is imposed special tasks and challenges. Therefore, the internal reorganization of the tourism-sector management, which includes all the aspects of the present tourism offerings in Croatia, wishes to undertake an important step forward that will:

Provide a strong and reliable partner to the Croatian Government for the objectification of the economic position of the sector, planning of the economic growth, in the time yet to come, and the inevitable partner specialized in managing the current policies in the tourism industry;

Provide owners and investors in the tourism industry the support in the struggle to increase internal productivity and profitability of the sector;

Provide employees in the tourism industry today, and especially those in the future , the necessary argumentation and professional challenges of entering the sector that builds global competitive standards and provides career development as well as a decent personal stimulants for employees;

Provide the suppliers of tourism industry the guarantees and the arguments that it is a sector with long-term ambitions for sustainable growth and thus increase the bargaining power of the sector;

Finally, provide the general public accurate and transparent information about the business, technology and management standards of the sector which will have a great influence on the Croatian economic growth in the years to come.

 

Vision

The association is the leading professional association in the hotel industry, and hospitality in general, in Croatia focusing on long-term development goals in the hospitality sector.

 

Mission

UPUHH is a professional business association in the field of hospitality that brings together executives, professionals and entrepreneurs, with the task of promoting and affirming the greater importance of general interest of the hotel industry in Croatia.

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